Book Promotion Through Social Marketing
Social marketing is becoming an increasingly popular and effective means for authors to promote their own books.There are now so many different ways to reach potential readers via the Internet, it's worth listing the various methods here.
First there's bogging. Authors can begin by commenting on other people's blogs and getting their names and titles out there. Once comfortable with the bogging process, it is a great idea to create a blog featuring a book or books, or one that helps reinforce the author's brand and platform.
Other ways to use social media include networking, such as Facebook or My Space, microblogging, such as Twitter, virtual reader comments, such as Goodreads, YouTube where authors can post videos of readings or events, and online forums dedicated to a relevant and related topic . All these media provide excellent opportunities to connect with readers.
Before beginning it is wise to target the market for a book and try then to determine where those people can be found on the Internet. Pick the platforms that will successfully reach those people and include people of influence in the target audience, those who share their own opinions and sway others.
In addition the Internet offers opportunities to distribute news releases through online newswire services and to send excerpts or articles related to a book for possible publication on a magazine site or blog. As with any worthwhile effort, to be successful at promoting a book on the Internet takes time and research. But the results can be surprisingly effective.
First there's bogging. Authors can begin by commenting on other people's blogs and getting their names and titles out there. Once comfortable with the bogging process, it is a great idea to create a blog featuring a book or books, or one that helps reinforce the author's brand and platform.
Other ways to use social media include networking, such as Facebook or My Space, microblogging, such as Twitter, virtual reader comments, such as Goodreads, YouTube where authors can post videos of readings or events, and online forums dedicated to a relevant and related topic . All these media provide excellent opportunities to connect with readers.
Before beginning it is wise to target the market for a book and try then to determine where those people can be found on the Internet. Pick the platforms that will successfully reach those people and include people of influence in the target audience, those who share their own opinions and sway others.
In addition the Internet offers opportunities to distribute news releases through online newswire services and to send excerpts or articles related to a book for possible publication on a magazine site or blog. As with any worthwhile effort, to be successful at promoting a book on the Internet takes time and research. But the results can be surprisingly effective.
Posted by Elizabeth House at 1/31/2010 9:25 AM 
Categories: Self publishing,Book publishing industry,Book promotion,Niche marketing,Print on demand
Tags: Self publishing Book publishing industry Book promotion Niche marketing Print on demand
Categories: Self publishing,Book publishing industry,Book promotion,Niche marketing,Print on demand
Tags: Self publishing Book publishing industry Book promotion Niche marketing Print on demand
Nice article on the various online promotion options. It would be interesting to read an article that focuses on unique and effective ways to make a blog or other options stand out from the other thousands of authors doing the same. Thank you.
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Thanks for the feedback and suggestion. I'll work on a blog post addressing the issue you have raised.
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Interesting to hear of various online promotion ideas. Some ideas on how to set up blogging and a website would be appreciated. Also how to provide the means whereby one could have a book published when there is no money to self publish. Would one be advised to publish a portion of their manuscript on a blog to see if there might be someone interested in helping to get it published? (I have written eight different stories over the years, paid a lot of money to learn the art of setting up websites but they took my money and gave me nothing. I'm afraid of letting go of money I don't have for something of which I'm not sure.
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I have now received several requests asking for advice for setting up a blog and on blogging. I plan to publish a post addressing this topic without delay as I think it is an important aspect of creating a platform and starting the process of using social networking to promote one's writing.
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Thanks for the invaluable ideas that social networking provided me.
I hope that I will be able to use this medium to finish writing my manuscipt as well as providing some useful information to the social networking web site.
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