We all know President-elect Obama is himself a bestselling author. But what can authors and publishers learn from the former candidate’s highly successful and cost effective use of the internet in communicating his message? After all, getting someone to support you and vote for you is selling an intangible, which is normally harder than selling a commodity such as a book. Obama’s embrace of internet fundraising, in and of itself, may have won him the election. His team built the most successful internet campaign ever seen. By the time of the election, Obama had 2.4 million Facebook friends and had collected 10 million e-mail addresses of people who were interested in hearing from him. This phenomenon demonstrates clearly the power of the web. The prime minister of Great Britain, Gordon Brown, is also using the internet to stay in touch with his constituency, sell his message, and promote his brand. Brown maintains a Facebook profile, launches YouTube videos, and makes frequent posts on Flickr and Twitter. Authors too can and do use Facebook to publish chapters or snippets and get feedback directly from readers. A recent development is the blog that becomes a book. And e- mailing friends and asking them to e-mail their friends about purchasing books is a good way to implement viral marketing. These are all good ideas for harnessing the web for trying out innovative means of book promotion.